Tis the Time of Celebration and Learning!
Christmas is a time for celebration. But, it’s also a great opportunity to teach yourself some important values. Here are some ways you can make the occasion a teaching moment as well.
1. Business Should Not Define You.
Whether you run your own business or are an executive working for a company, that is your job. But it should not define who you are as a person.
Every person has a responsibility to contribute to the greater good of society in any way they can. The business you work in or run is part of a community. Making sure you are enhancing that community is just as important as your job. And the higher up in the management hierarchy you are, the greater that importance.
2. You Manage Process But Lead People
People are what makes a business work. People in a company for a culture. That culture becomes part of a companies brand.
3. Think Before You Speak
A leader needs to understand his words resonate with people. Making off-color remarks at other peoples expense will deteriorate a culture very quickly.
4. Family Is More Important Than Work
Yes, we need jobs to put food on our tables and take care of our families.
Unfortunately, as we get higher in an organization, the greater the time commitment. But there is no need to take the business home with you.
Enjoy your family when you are with them. Be present in the moment.
5. How Do You Want To Be Remembered?
We are all going to retire at some point and die. What do you want people to say about you when you are gone?
Being a jerk is not the same as being a tough and fair business person. There is a very large difference.
Digital Rewards : The Secret Weapon for Standing Out
Digital rewards enable you to tap into this age-old societal practice and modernize it for the virtual era. By sending personalized digital rewards, you create human connections despite physical distance.
Digital rewards are e-gift cards, either from retailers or virtual Visa/Mastercards that can be delivered in an instant via a link or email. These virtual rewards can help you stand out against competitors.
More often than not, marketers ask for consumer’s attention without much upfront benefit.
So, digital rewards are a kind gesture that lets a prospective customer know you value their time. It’s a way of recognizing their engagement and saying “thank you” for their attention. Gift giving is a classic way that humans show warmth and appreciation for others.
Our reward catalogue is targeted so as to bring about marked changes in performance, the occasion could be for an instant appreciation of a task well executed, a great idea contributed or simply for consistency, long service or some spectacular achievement. The types of rewards are innumerable;
· The online catalogue with tens of thousands of options
· Vouchers or Gift Cards, for either a single brand or multi brand redemption
· E rewards delivered using e-codes
Want to know how should you choose digital rewards strategy for your stakeholders ? Let’s get in touch.
Brand Campaigns During Diwali
Diwali has brought an opportunity for brands to reconnect with their
consumers, woo them again and remind us that we are all in this together.
And Indian brands have not disappointed. From Mondelez and BYJU’s to HP,
brands have made beautiful advertisements as a tribute to the working class
that continues to struggle.
Diyas and rangolis, food and family, gifts and greetings – this is what
makes Diwali truly special. It is also an advertising carnival which brings
up an opportunity for brands to reconnect with consumers as the market
sentiment improves. Brands pour in big monies on traditional mediums to
reach out to consumers at a larger scale. Every year, categories like FMCG,
apparel, auto, e-commerce and consumer durables become the biggest spenders
during Diwali.
However, 2020 is unusual. Coronavirus still hasn’t left our country and
people continue to be cautious about stepping out. So, this Diwali wasn’t
about bursting crackers on the streets and meeting your family to exchange
sweets. It was all virtual, about being there for each other in tough
times and celebrating small victories while maintaining a safe distance.
From Mondelez to HP, brands have made beautiful ads as a tribute to the
working
Few Brand campaigns during Diwali 2020
· News18 India’s Diwali Dhamaka Contest
· Seniority: Grand Diwali contest
· HP #friends wali diwali contest
· Haier contest “What makes diwali special”
· Diwali with Livpure #purecelebration
· Unboxing With Chintu by Bajaj Allianz Life
· Airtel free 2 GB recharge
· Cookies had Buy one get one etc
We at Whistle Solutions applaud the various brands that left no stone upturned to make this Pandemic vali Diwali extra special and bring light and love to their consumers.
Are Firecrackers still needed to add a spark to Diwali ?
Diwali is called as the festival of lights. But are we just focusing on lights or are we adding more problems to the environment, to the people and to the animals?
In earlier days people added spark to the festival in many ways but due to corona that feeling of celebration with get together, with celebration together outside our houses, going to each other’s houses with sweets and chocolates have all gone for toss.
So are we alone this Diwali or are we again blowing crackers to fulfill our personal joy, the heights of excitement while bursting crackers had no comparison. I know there has to be some way out. Do we know that crackers add lot of harmful content in the air which can severely affect Corona patient at our relatives’ houses? They are people like us who actually are requesting not to blow crackers which filled the air with sulfur dioxide & carbon monoxide.
Here are some thoughts on how to celebrate Diwali this year :
1. Make some sweets – Instead of spending thousands and thousands of rupees on sweets and chocolates and circulating them to friends and relatives, this year for a change make sweets at home and involve children and family members in making these treats. There are many delectable sweets which are easy to make without using tons of sugar and added artificial flavors. For example – date ladoos, dates and nut kheer, kalakand, badaam barfi, nariyal ladoos, chocolate ladoos and many more. Above all when the entire family comes together to make delicious sweets, there is so much bonding that the festive spirits just gets enhanced.
2. Make some Decoration – Children love taking responsibilities of decorating with paper art, rangoli, flower rangoli, diyas and fairy lights. When they put in so much effort and they see the house all beautiful and lit up, the experience itself is so fulfilling.
3. Give some party– get the family busy in organizing a Diwali party. Engage the guests with dance, music, food, games and antakshari. Make all the noise amongst yourself. Trust me, the adrenaline rush in enjoying with family and friends is way beyond what you get from crackers. Kids will have company and they will get super busy with the guests and this will add to all his good memories.
4. Give away thoughtful gifts – In this digital age, we miss the touch and feel of good thoughtful gifts. Instead of giving gifts which do not add value to the receiver, let’s attempt to give personalized gifts to each other that will always be special. For example, gifting a pen drive with songs, shayari, for your family /friends will be so touching. Children can record a dance, act, joke, enact a comedy scene and dedicate it to their loved ones.
Handmade cards are beautiful to give as gifts especially when kids make it. If nothing works out just gift a potted plant and bring in the greenery to the planet.
5. Visit underprivileged –This year apart from spending time with your near and dear ones, do something special for the poor. We can begin this with our house helps. Invite them to your celebration, make them a part of the festivities. The smile that you will share with them will be so special. Kids will also see and learn the compassion that you are showing and will practice that virtue in future.
6. Paper crackers – If the kids still insist on bursting crackers, create some fun crackers at home. Fill your room with balloons and burst them with incense sticks. Get paper envelopes and burst them with hands. These fun ways of making noises are way louder than the crackers. Kids will enjoy them thoroughly. Let’s celebrate real Diwali by spreading happiness, not pollution.
Team Whistle Solutions wish everyone a very happy and joyous Diwali!
How to make corporate gifting count this festive season?
The festive season has arrived, and businesses are looking for the best options to express their gratitude towards clients, an integral part of their growth and reputation.This is that time of the year where businesses can use gifting to create better relationships with the clients as well as the employees which will be beneficial in further growth. Gifts should be memorable, show their appreciation, and reflect the value of the brand. The employees should be valued in various ways leading to a reduced turnover.
This year pandemic brought challenges thus forcing us to work from home, the New Normal. Therefore, a new range of gifting is required for the changing working environment.The work from home and the work for home left each one with added responsibilities, balancing both the lives was not easy and so was adapting to this change. Therefore, it becomes more important to value your team, clients, those stood by you in these unprecedented times and express your thanksgiving.
Gifting happiness is something that today’s world is looking for, hence a change in the preference of gifting is observed. Valuing your clients with the bundles of joy which will be useful to them during these situations. Virtually sending warmth and love is possible with the creative ideas that have come up. They may be related to digital entertainment, health, and fitness, online shopping, etc. The options are huge and a click away and can reach their doorstep with safety at priority.
With whistle solution, you can find a range of gifts suitable for all the necessities and luxuries. You can select your option from our products and can personalize it in any suitable way you require.
Cautious Gifting in Pandemic
The process of gifting has always been a way to show your love and respect towards a person giving them a feeling of importance. As the Pandemic hit in early 2020, most of us are locked in our house. This made us realize the importance of family and friends and also the role they play in our lives to make it paramount. The way of celebration has also changed due to the coronavirus outbreak but not the intentions. To make the celebration memorable, new ways have originated.
Due to the pandemic, no contact delivery has become a new normal. Ordering gifts of your choice, customizing it in your way, and getting it delivered at the person’s doorstep is just a click away. This helps both the parties stay safe at home and deliver the gratitude and affection they share.
The range of quarantine gifts is different from the traditional ones. A huge shift in the preference of the consumers can be seen. Gifting ideas are plenty, but what matters now is to gift products having personalized touch which is meaningful, it should stay with the person for a longer duration and also has a feel of connection.
Here at whistle solution, we have a range of products for gifting to clients and friends. Have a look at our services tab to select your product from the categories available.
Understanding SEO
SEO or Search Engine Optimization is a way through which you can improve the quality and quantity of traffic to the website.Today, it is also about providing a great experience and generating leads and revenue.SEO helps the search engine to include your content in the top results.
Search Engines perform three functions: Crawling, Indexing, and Ranking.
In Crawling, the search engine sends the robot.txt (generally referred to as crawlers and spiders).Regardless of the format, content is searched through links. This should also include not to search undesirable content Providing a site map for your content will be helpful.Providing Navigation helps a search engine understand what content is important. The useof unique, accurate page titles allows the search engine to view it the way the user views the content.
In Indexing, search engines interpret and store your pages. Using a description meta tag helps increase prominence. This informs the search engine what the page is about, and how it should be treated. Attaching URLs help in determining the authenticity of the content and therefore effects the ranking in search results. Each page on a website should be distinguished from one other.
In the ranking, where the search engines display results in a relevant order with the context of the query. Algorithms are used to retrieve the stored information in a meaningful way.
Now that we have covered what SEO is, we at Whistle Solution are ready to help you optimize your website for business growth & user engagement. Let’s get in touch!
