Diwali has brought an opportunity for brands to reconnect with their
consumers, woo them again and remind us that we are all in this together.
And Indian brands have not disappointed. From Mondelez and BYJU’s to HP,
brands have made beautiful advertisements as a tribute to the working class
that continues to struggle.
Diyas and rangolis, food and family, gifts and greetings – this is what
makes Diwali truly special. It is also an advertising carnival which brings
up an opportunity for brands to reconnect with consumers as the market
sentiment improves. Brands pour in big monies on traditional mediums to
reach out to consumers at a larger scale. Every year, categories like FMCG,
apparel, auto, e-commerce and consumer durables become the biggest spenders
during Diwali.
However, 2020 is unusual. Coronavirus still hasn’t left our country and
people continue to be cautious about stepping out. So, this Diwali wasn’t
about bursting crackers on the streets and meeting your family to exchange
sweets. It was all virtual, about being there for each other in tough
times and celebrating small victories while maintaining a safe distance.
From Mondelez to HP, brands have made beautiful ads as a tribute to the
working
Few Brand campaigns during Diwali 2020
· News18 India’s Diwali Dhamaka Contest
· Seniority: Grand Diwali contest
· HP #friends wali diwali contest
· Haier contest “What makes diwali special”
· Diwali with Livpure #purecelebration
· Unboxing With Chintu by Bajaj Allianz Life
· Airtel free 2 GB recharge
· Cookies had Buy one get one etc
We at Whistle Solutions applaud the various brands that left no stone upturned to make this Pandemic vali Diwali extra special and bring light and love to their consumers.
