This Diwali season, most brands across categories will have shifts or not we don’t know? Will it still be offer-led or narrating an emotional story to connect with the consumers. Celebrations have taken the emotional route to touch the chords of viewers on the festive occasion because of Corona. During Ganesh chaturthi we saw a lot of engagements around masks, sanitizers etc. What we observed Over the last couple of years, one trend that is visible, not just in Diwali ads but in advertising in general, is a purpose-filled message.
We urge brands to intact festive mood by urging consumers to change their mindset of “Sab Chalta Hai” and motivate them to believe that this diwali hum akele he sabke sath hain.
We further believe , “During the festive season, it is the hardest to make an impact on the consumer”. Right now e-commerce is probably the most cluttered space. This year the trend has been to engage with the consumers in a very different way rather than brands merely pushing their sales. Attempt from the creative side shall be to create lasting impressions with the consumers.
Some Ideas:
- Do the Mobile marketing- Let us know for SMS Targeting, OBDs, Whats App Marketing
- Run campaigns which are more Digital: Such as engagement contest ( Tag and Win), Recipe or cookery contest, Ideas based etc.
- Support Pandemic: Sales generated percentage will be used for charity.
- Cashback Offers: Reward buyers with Cashback from Paytm, Freecharge etc.
